It’s more than a jacket.

When the journey takes more,

it’s more than a jacket.


It’s a partner. A calling. History and forever.

These jackets shape our story.

Discover the jacket that will shape yours.

#MoreThanAJacket

Share Your Story


To capture the meaning behind every piece of gear, The North Face is launching its first-ever crowdsourced archive,

calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in the official archive.


To be featured on The North Face channels in Australia & New Zealand, The North Face is calling on explorers:

Post your original image and the story behind it to Instagram

with #MoreThanAJacket and tag @thenorthface_aunz, before 31/05/2022*.



Those featured will receive a $100 voucher for The North Face – to keep the spirit of adventure going.


Anyone who enters will also have the opportunity to be included in The North Face living archive, created in partnership with the San Francisco Museum of Modern Art (SFMOMA).


Follow @thenorthface_aunz on Instagram to learn more about It's More Than a Jacket.


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Terms and Conditions - It's More Than A Jacket Share Your Story Competition



For your chance to be featured and win a $100 gift voucher, post your original image and the story behind it to Instagram with #MoreThanAJacket and tag @thenorthface_aunz before 31/05/2022. By entering, you give permission for your image to be shared across our digital properties, including (but not limited to) social posts, thenorthface.com.au website, thenorthface.co.nz website, and other marketing materials. The $100 voucher is only available to residents of Australia and New Zealand who are not employed by, or affiliated with The North Face or True Alliance Pty Ltd. The gift voucher will be eligible at thenorthface.com.au. To be featured in The North Face Living Archive, and for a chance to have your image exhibited at the SFMOMA, you must also tag @thenorthface when posting your image.